Less is More.

Depending on who you are and how much your need to see a pirate movie is, you have until 8:oo tonight to wait to see the latest installment of the Pirates of the Caribbean movies. Now unless you have been completely avoiding all forms of mass marketing, you may not have seen any advertising for this movie. I have seen a lot of little behind the scenes features showing many aspects of the movies, complete with interviews. I think this may be a case of less is more. I thought the trailer did enough to hype what was already a sure thing. How much more of the movie do they need to show us before it comes out. Where is the mystery and surprise when they give away many key moments.

Which brings me to another point, trailers in general. I can say in honesty that I have seen a few movies in my days. Added to that the quantity of trailers, previews and such, and I have some experience in saying that less is more. Sure it's nice to see some 2 and a half minute trailer showing all the action and laughs from the latest big blockbuster, but sometimes too much is given away. Too much is shown to keep any suspense when watching the full movie. You would see the extended trailer, then as watching the movie you would recognize a scene and would know what was going to happen. It spoils the movie, period. I remember watching a teaser trailer for the movie Castaway that showed the plane crash, the stranded on the island and the isolation he felt. End of trailer. It didn't show if he was rescued, or got hurt or even died. I wanted to see this movie. Then the full trailer came out and it showed him back after rescue. So why would I want to go watch a movie about a stranded plane crash survivor if I already know he was going to be rescued. Now I did watch it and it was good but it would have been better not knowing before hand.

That said, sometimes less is more, mystery helps build a movie and you don't always need to know everything about a movie before you watch a movie.